Ahrefs alternatives

Ahrefs is hands down one of the most powerful SEO tools out there. Ahrefs has risen to be the marketer’s and businesses’ go to from keyword research to backlink analysis and competitive research. But it may not have the best price, or be simple, or include the type of feature set that everyone would prefer. If you want an alternative, well you’re here looking. I’ll review the best top Ahrefs alternatives, their features, and who they’re perfect for.

Why should you consider Ahrefs Alternatives?

While Ahrefs is an outstanding tool, there are valid reasons you might be seeking alternatives:

• Pricing: Ahrefs can be expensive at a startup or small business.
• Feature Needs: Ahrefs may not be necessary to the full suite of features they have.
• Interface Complexity: However, the platform may be overwhelming for new users.
• Niche Requirements: A tool can be created just for your particular SEO task, such as local SEO or content optimization.

An Ahrefs Alternative Features You Need to Look for

Before diving into the options, it’s essential to understand what features you should evaluate in an SEO tool:

• Keyword Research: Ability to discover and evaluate relevant keywords.
• Backlink Analysis: Backlink profiles for competitive research.
• Rank Tracking: Monitor how your site performs in search results.
• Content Optimization: To improve on page SEO.
• Site Auditing: Find and fix technical SEO problems.
• Pricing: A plan that will not break your budget.

Top Ahrefs Alternatives and Competitors

1. SEMrush

Overview: A complete digital marketing suite related to SEO, PPC, social media and content marketing.

Features:

• In depth keyword research and tracking.
• Auditing and acquiring backlinks reports.
• Domain comparisons, and competitor analysis.
• SEO writing assistant and topic research content marketing tools.

Best For: For businesses eager for an all in one marketing tool.

Pricing: Starts at $129.95/month.

2. Moz Pro

Overview: It has a good reputation for ease of use plus excellent customer service.

Features:

• Keyword Explorer for finding and prioritizing keywords.
• Backlink analysis Domain Authority and Page Authority.
• Suggestions on the good and bad of on page optimization.
• SEO fixes with Site Crawl.

Best For: For beginners, for people who are learning keyword research or basic SEO.

Pricing: Starts at $99/month.

3. Ubersuggest

Overview: An SEO beginner’s tool created by Neil Patel for budget friendly.

Features:

• Keyword suggestions and content ideas.
• Competitive analysis backlink data.
• SEO site audit to find out what optimization opportunities are there.
• Available for free with limited features.

Best For: On a tight budget, freelancers and small businesses.

Pricing: Starts at $29/month.

4. Majestic SEO

Overview: Focused heavily on backlink analysis with unique metrics.

Features:

• Trust flow and citation flow metrics for backlink quality.
• Historical backlink data.
• Analyze multiple domains through bulk backlink checker.

Best For: Agencies and users primarily focused on link-building strategies.

Pricing: Starts at $49.99/month.

5. Serpstat

Overview: An SEO, PPC, and content marketing growth hacking tool.

Features:

• Clustering keyword research.
• Site audit for technical SEO.
• Organic and paid search insights, competitive analysis.
• Pixel tracking and historical data.

Best For: Mid-sized businesses looking for an affordable, all-in-one solution.

Pricing: Starts at $69/month.

6. SpyFu

Overview: Competitor research, paid search strategy.

Features:

• Competitor PPC campaign insights.
• Rank tracking and keyword research.
• Backlink outreach tools.
• Data on historical competitors.

Best For: SEO and PPC campaign driven businesses.

Pricing: Starts at $39/month.

7. Mangools (KWFinder)

Overview: A simple visually appealing SEO tool.

Features:

• Easy keyword research with KWFinder.
• For competitive analysis, SERPChecker.
• If you need rank tracking then you might use SERPWatcher.
• Backlink analysis with LinkMiner.

Best For: Solo marketers and bloggers needing a user-friendly interface.

Pricing: Starts at $49/month.

8. Screaming Frog SEO Spider

Overview: An in depth site audit powered by one of the best technical SEO tools.

Features:

• Able to identify broken links and duplicate content.
• Analyses metadata and page titles.
• It generates an XML sitemap.
• Integrates with Google Analytics and Search Console.

Best For: Technical SEO specialists.

Pricing: Free version; premium costs £149 on an annual basis.

9. BrightEdge

Overview: An AI driven leading enterprise level SEO platform.

Features:

• Content optimization automated recommendations.
• Tracking performance across multiple digital channels.
• Competitive analysis with Share of Voice metrics.

Best For: Managing large enterprises SEO related campaigns.

Pricing: Based on customer requirements,.Custom pricing is used.

10. Conductor Searchlight

Overview: It is a search and customer analytics focused SEO platform.

Features:

• Real time performance dashboards.
• Keyword opportunity discovery.
• Content performance reports that are customizable.

Best For: Businesses focusing heavily on content marketing.

Pricing: By user needs, custom pricing.

11. CognitiveSEO

Overview: A versatile tool for keyword and backlink analysis.

Features:

• Google penalty recovery by unnatural link detection.
• Optimising your keyword and content.
• Daily SERP tracking.

Best For: SEO agencies looking for advanced link analysis.

Pricing: Starts at $129.99/month.

12. Linkody

Overview: The backlink monitoring tool used for link building campaigns.

Features:

• Backlink tracking and status updates, whit automated.
• Email alerts about lost or broken links.
• Integration with Google Analytics is also possible.

Best For: Link building strategies targeted at marketers.

Pricing: Starts at $14.90/month.

13. SEO Powersuite

Overview: A desktop based SEO tool with four tools to use it.

Features:

• Keyword performance rank tracker.
• Technical SEO WebSite Auditor.
• Backlink research with SEO SpyGlass.
• LinkAssistant for outreach.

Best For: An affordable all in one solution for agencies and freelancers.

Pricing: Starts at $299/year (one time fee and upgrades).

SEO Tools Comparison

Tool	Best For	Starting Price	Key Feature
SEMrush	All-in-one marketing	$129.95/month	Comprehensive suite
Moz Pro	Beginners	$99/month	Domain & Page Authority
Ubersuggest	Budget-conscious users	$29/month	Affordable SEO insights
Majestic SEO	Backlink analysis	$49.99/month	Trust Flow metrics
Serpstat	Mid-sized businesses	$69/month	Growth hacking tools
SpyFu	PPC campaign focus	$39/month	Competitor PPC insights
Mangools	Bloggers, solo marketers	$49/month	User-friendly tools
Screaming Frog	Technical SEO specialists	£149/year	In-depth technical audits
Bright Edge	AI SEO	Custom Pricing	Automated Recommendation
Conductor Searchlight	Analytics	Custom Price=ing	Realtime Performance
CognitiveSEO	Backlink Analysis	$129.99/month	Content Optimization
Linkody	Backlinks	$14.90/month	Backlinks Monitoring
SEO Powersuite	Keyword Research & Outreach	$299/year	Four SEO Tools

Selecting the Right Tool for You

If you’re still unsure which tool to choose, consider the following:

Budget: Ubersuggest, Linkody, or Mangools are great choices which you can start with.

Enterprise-Level: However, if you’re a large operation, you’ll be looking at either BrightEdge or Conductor Searchlight.

Technical SEO: Auditing is done using Screaming Frog or SEO Powersuite.

Content Optimization: While SEMrush and Conductor are both good at content related insights, SEMrush is better.

The Best Ahrefs Alternative: How to Choose the Best

• Define Your Goals: Find out if you require complex tools, advanced backlink analysis, or just regular keyword research.
• Evaluate Budget: Compare pricing plans to determine a plan that fits your resources.
• Test Free Trials: Many tools provide trials that are free, use them to test feasibility and relevance.
• Check Integrations: Have your tool work well with your current marketing stack.

Features Comparison 

Tool	Keyword Research	Backlink Analysis	Content Optimization	Technical SEO
Ahrefs	✅	✅	✅	✅
SEMrush	✅	✅	✅	✅
Moz Pro	✅	✅	✅	✅
BrightEdge	✅	✅	✅	✅
CognitiveSEO	✅	✅	✅	✅
SEO Powersuite	✅	✅	✅	✅
Linkody	❌	✅	❌	❌

Conclusion

Ahrefs is a good tool, but the rest of the tools have different features depending on the budget and need. Your needs and budget will decide which one is required. SEMrush all in one marketing tools or Ubersuggest’ s affordability. But these all are top Ahrefs competitors and alternatives.

Ready to Optimize?

If you’re trying to improve your SEO strategy? Go ahead and try out these alternatives and pick the best one for you. Still unsure? We’re happy to provide expert SEO advice.